When it comes time to create a website for your small business, you may feel a bit lost in all of your options. More importantly, you may find yourself preoccupied with the price tag. You want stand-out web design and a user-friendly interface, but don’t know how much you should expect to pay.
Website Basics
From the domain to hosting fees, the website itself will take up a large chunk of your budget. You have three options to choose from when constructing a website: a website builder, WordPress, or a web designer. What you choose will ultimately have a big impact on your final cost. While you can create content for free using an online website builder, if you want web design and style that will truly set your brand apart, you’ll probably want to opt for a professional web developer.
What are you paying for?
When it comes to website design, you expect to break business expenses into two general categories: the first category is infrastructure and the second is design/functionality. Infrastructure includes your domain name, software, and more, while design covers the aesthetics and user experience. Both are essential for a high-quality, fully functioning website that will draw in interest and convert to sales.
Website Design & Development Cost Estimates
If you build the website yourself, you can expect to pay around $50 monthly to maintain it. Using a professional developer, you may pay anywhere from a few thousand to several thousand dollars plus monthly hosting and maintenance fees. The price will depend on features and functionality but expect on spending anywhere between $1,000 up to $15,000 for a full website if you’re seeking optimal results. Prices can even exceed the $20,000 dollar range for high-end, e-commerce sites.
Additional Factors to Consider
It’s worth noting that your costs will vary drastically depending on the number of special features on your website. If budget is a concern, try limiting these special features, which may include custom logos, graphics, and special programming. However, don’t compromise on important things, like copywriting.
Google user experience update
Google released a statement that they are now looking at page experience on websites as a ranking factor. This includes site speed and overall user experience on that page.
Website Marketing
Along with website building and maintenance fees, you also need to set aside money for marketing. After all, you want your beautiful website to be visited and used by potential customers. If you hire a digital marketing company, you can expect to pay between $750-$1,500 each month for a local business. Again, this will vary widely depending on the services you request and the agency you decide to work with.
Top-Notch Web Design & More, Made Simple
At Sprightly Media Group, we are dedicated to providing custom, comprehensive website solutions for local businesses. From web development to marketing to graphic design, we strive to help your business build its online presence. Contact us today to learn how we can help you grow with a customized, comprehensive website solution!
